Channel Simplify: A Modern Channel Manager

Branding •

Icon Design •

Logo Design •


Channel management software allows companies, especially in the hospitality industry, to streamline their operations, service and product distributions, and their sales effort by organizing clients into segments of their own. These software also enable the tracking of market outreach and buying patterns. Channel Simplify is an extension to an already existing Hotel Simplify, a Hotel Management system.


I had to create a new logo, stationary and marketing collaterals for the company, and the user interface for the system. All of these had to be aesthetically consistent with the existing visual language of Hotel Simplify. I also had to design the user interface for the entire system.


With regards to branding, I was responsible for creating the logo design, corporate stationary, and some environmental designs. In terms of the user interface, I had to create the site flow and navigation based on the requirements of the system. I also had to create various UI elements like the icons and form designs. I also had to create the individual pages and dictate the overall user experience. It was also important to ensure that the entire output of this project be visually consistent with the existing visual language of a preexisting system.


The system was being developed parallel with the design process so it was challenging to have both design and development run at their maximum potential. The other challenge was the icon set. There were more than 200 icons required throughout the system. It was challenging to create icons that seemed like they were part of an overarching design system, and to ensure that the art style of the icon did not clash with the design of the system.


To help the design and development continue parallely, a breadth first approach was utilized to decide the order in which the webpages were designed. The most complicated pages were designed first. This occupied the development team for a longer period of time since each page was different from each other. This also provided a bit more slack to the design process. And since most of the necessary design assets would be created early on in the process, new pages could be assembled much more easily. A rudimentary design system was also created which acted as a reference for the interaction fields. This helped to break the whole design down to the smallest parts and the development could be approached in a modular fashion. The icon design was left for the last phase of the process. Simply because designing the icons was a more complicated process than implementing them. Creating consistency in the icons took some time to solve. At the end, the icons were classified according to their use case a guideline was created for each use case. The smaller icons were created such that they were more solid and were legible at a smaller scale. The larger icons were made monoline but still sticking to the color scheme of the system. This enforced consistency throughout the icons reduced the guesswork and helped the icons belong to a single family.