Flora Fromage: Plant Based Cheese

My task was fairly straightforward. I was tasked with creating the logo for the company and I had to make sure that the logo reflected the plant-based nature of the products.

I was responsible for creating the logo designs. I created the illustrative icon and adapted the typography around it.

The most challenging part in this project was to represent the idea that the cheese was plant based. Plant based cheese and dairy based cheese aren’t visually different in any major way. So being able to communicate the idea that the cheese was plant based took some brainstorming.

The solution that I arrived at was using a truncated tree and making it look as if it was filled with cheese. I felt like that communicated the idea of a plant based cheese really well.