Mule Coffee: 100% Fuel, 100% Mule

Icon Design •

Logo Design •

Packaging

Mule Coffee is a company that focuses on creating charismatic blends using quality beans from South and Central America. The beans are carefully chosen and thoughtfully roasted to create unrelentingly consistent, balanced and delicious coffee. The mule is an example of hybrid vigor, and the blends the company produces are greater than the sum of their individual parts. The blends boast alluring flavor profiles while featuring the best characteristics each bean has to offer. 

Logo lockup for Mule Coffee

Tasks

I was tasked with creating the logo for the company. They wanted to have a mule element in the design.

Role

I was responsible for creating the logo designs and making mockups of the labels for the company.

Mockup explorations for logo and packaging design.