Objective
Angelswing is a cloud platform that creates digital copies of construction sites using drone imagery and 360° captures. The platform needed a more structured design process to move beyond isolated workflows and achieve better internal alignment while continuing to rapidly release features for the construction industry.
My Role
Solo UX DesignerUX Research & TestingStakeholder AlignmentDesign Documentation
Process
User ResearchAutomated AnalyticsDetail DocumentationWeekly Sync-ups
Deliverables
Feature RedesignsFeature EnhancementsRobust Design SystemHandover Documentation
Challenges
The company was focused on rapid feature releases without a structured design process. Research, documentation, and testing were overlooked. The part-time contractor designer had limited developer interaction, leading to isolated workflows. There was also inadequate alignment among internal stakeholders and no synchronized approach.
Approach
We established a collaborative system while maintaining continuous feature releases. Our strategy included varied user-centered research (testing with clients and internal users, heuristic evaluations, surveys, competitive analysis), automated insight generation through Hotjar, detailed documentation of all design decisions and components, and weekly stakeholder alignment meetings to ensure everyone understood the "why" behind decisions.
2/4
Redesigned features based on user insights
Taskflows were updated to a new look and interaction while retaining key task oriented functionalities
This experience, challenging but equally rewarding, taught me valuable lessons about working across cultures and rebuilding design foundations. Some of the key learning that I am proud of.