Hi there

I am Apurba, a UX Designer and I have designed

    I have been designing for humans since 2016. Your app, your website, your pitch deck or your merch. All of it is to achieve a goal. And my designs solve the problems that stop you from reaching it.

    • Bachelor’s in Computer Science and IT
    • Master’s in Human Computer Interaction
    • ~20,000+ professional hours spent designing

    Show me the problem and I’ll help you find solutions like these…

    Professional Experience

    Some companies that I’ve professionally designed for

    • 2024 - Now

      SAP

      UX Designer - Werkstudent

      Germany, Remote

    • 2022 - 2024

      Angelswing

      UX Designer (Design & Research Lead)

      South Korea, Remote

    • 2020 - 2022

      Gham Power

      UX Designer (Sole Designer)

      Kathmandu, Nepal

    • 2018 - 2020

      Eydean Inc.

      Design Lead

      Kathmandu, Nepal

    • 2018 - 2019

      Project A

      Design Team Lead

      Kathmandu, Nepal

    • 2017 - 2018

      Excom Group

      Branding Associate

      Kathmandu, Nepal

    • 2016 - 2017

      Lucky IT Solutions

      Junior Graphic Designer

      Kathmandu, Nepal

    • 2022 - 2023

      Herald International College

      Assistant Lecturer - HCI • Part-time

      Kathmandu, Nepal

    • 2021 - 2023

      My Emotions Matter

      Visual Consultant • Freelance

      Kathmandu, Nepal

    Testimonials

    What people say about my designs and my process

    Working with Apurba is genuinely a pleasure. Beyond his strong UX, research, and visual design skills, he is highly reliable, takes ownership of his work, and consistently delivers with professionalism. His calm, positive attitude and thoughtful communication make collaboration effortless, making him not only a talented designer but also a valued teammate.
    Annika LükenUser Experience Designer, SAP
    Apurba takes his clients on a co-creative journey that all feels effortless in the end. I have collaborated in quite a number of Commissioned as well as Volunteering projects with him. The outputs and the support has kept me continuing to recommend him to everyone requiring a design solution for more than 5 years now.
    Pankaj NiroulaTech Lead, King’s College
    I find it easy to work with people who take the time to listen and understand first before offering their two cents. Apurba does just that. He’s been easy to work with because he seeks feedback. Thanks to him, we have been better able to communicate our brand values than before.
    Sagar SatyalCo-founder, My Emotions Matter

    Case Studies

    Here are all of my recent projects

    Tool Stack

    Tools have evolved, human needs haven’t

    Our technology has gotten more and more sophisticated. But we still have simple needs. And uncovering a user need with research, and striving to reach it through design using the current tool. That’s what I’ve always enjoyed.

    These are the tools that I’m comfortable using.

    Tools: Photoshop, Illustrator, InDesign, Premiere Pro, Affinity, Tailwind CSS, Claude, OpenAI, Figma, VS Code, JavaScript, Blender and more

    Skillset

    There’s never a clear way to the solution but these skills have helped nonetheless

    • Design

      Interface • Experience • Product • Mobile Apps • Brand • Visual

    • Classic Workflows

      Figma • FigJam • Mero • Notion • Jira • Adobe CC

    • Emerging Workflows

      Vibe Design • Figma Make • Claude Design • Vibe Code • Copilot • Claude Code

    • Research

      Interviews • Ethnographic Studies • Surveys • User Testing • Competitive Analysis • Heuristic Evaluation • Design Workshops

    • Interpersonal

      Cross-functional collaboration • Feedback literacy • Conflict Resolution • Stakeholder alignment • Design advocacy • Emotional Intelligence

    More about me

    A constant work in progress

    A collage of Apurba's branding, packaging, illustration and merch work

    My journey in design has been anything but linear, but one belief never changed. Design is a way to solve problems with ingenuity and creativity.

    1. Late 2000s

      The mustache era

      Discovered I could add mustaches to people in Photoshop. Phlearn tutorials did the rest.

    2. Around then

      Book covers

      My watercolors led to book cover gigs. Preparing them for print led me to graphic design, then logos.

    3. 2016

      Going full-time

      Learned the craft on the job, then worked across industries as a graphic designer, logo designer, branding specialist and brand consultant.

    4. 2018

      Falling for UX

      Curiosity led me to Human-Computer Interaction and a new way to design, bringing together problem-solving, research and an understanding of people. I went from brand consultant to UX designer.

    5. 2024

      HCI in Germany

      A master’s to deepen my research skills. A new country meant unlearning and relearning.

    6. Now

      UX Designer

      Also a hobbyist digital artist and occasional visual consultant.

      Painting • Illustration • Photography • 3D • Front-end • Branding

    Next: new challenges, and real-world problems to solve through thoughtful, human-centered design.