Hi there. I’m Apurba 👋
I am a UX designer based in Germany and for the last decade, I’ve taken briefs into the field. I’ve listened to the people who I’m designing for and created products that fit their day. All while making sure that business goals are met along the way.
Featured Case Studies
CS / 01
Sole UX designer · Rural lead generation
Field research in Nepal showed that the users were being asked to do too much at once. I designed a redefined work process, an interface that reflected the change, and built online and offline tools that empowered them.
27+ → 4 fields · +285% reported leads per pilot branch
Case StudyCS / 02
Sole UX designer · Construction platform
What happens when the product scales without the principal foundations? I built a design system, structured handover documentations, and changed the sprint structure so that the existing limitations wouldn’t hinder the company’s pace.
~70% fewer handoff meetings
Case StudyCS / 03
Sole UX designer · Gov. IoT platform
A request to monitor solar pumps for a government agency became a lightweight platform connecting thousands of project records to live pump data, by negotiating what the first version should include and what could wait.
300+ systems at launch · ~1,500 projects to date
Case StudyProfessional Experience
2024 - Now (current)
SAP
UX Designer - Werkstudent
Germany, Remote
2022 - 2024
Angelswing
UX Designer (Sole Designer)
South Korea, Remote
2020 - 2022
Gham Power
UX Designer (Sole Designer)
Kathmandu, Nepal
2018 - 2020
Eydean Inc.
Design Lead · Part-time until 2019
Kathmandu, Nepal
2018 - 2019
Project A
Design Team Lead
Kathmandu, Nepal
2017 - 2018
Excom Group
Branding Associate
Kathmandu, Nepal
2016 - 2017
Lucky IT Solutions
Junior Graphic Designer
Kathmandu, Nepal
2022 - 2023
Herald International College
Assistant Lecturer - HCI • Part-time
Kathmandu, Nepal
2021 - 2023
My Emotions Matter
Visual Consultant • Freelance
Kathmandu, Nepal
Testimonials
Case Studies
Tool Stack
Our technology has gotten more and more sophisticated. But we still have simple needs. And uncovering a user need with research, and striving to reach it through design using the current tool. That’s what I’ve always enjoyed.
These are the tools that I’m comfortable using.
Skillset
Interface • Experience • Product • Mobile Apps • Brand • Visual
Figma • FigJam • Mero • Notion • Jira • Adobe CC
Vibe Design • Figma Make • Claude Design • Vibe Code • Copilot • Claude Code
Interviews • Ethnographic Studies • Surveys • User Testing • Competitive Analysis • Heuristic Evaluation • Design Workshops
Cross-functional collaboration • Feedback literacy • Conflict Resolution • Stakeholder alignment • Design advocacy • Emotional Intelligence
More about me
My journey in design has been anything but linear, but one belief never changed. Design is a way to solve problems with ingenuity and creativity.
Late 2000s
The mustache era
Discovered I could add mustaches to people in Photoshop. Phlearn tutorials did the rest.
Around then
Book covers
My watercolors led to book cover gigs. Preparing them for print led me to graphic design, then logos.
2016
Going full-time
Learned the craft on the job, then worked across industries as a graphic designer and branding associate, designing logos and brand identities.
2018
Falling for UX
Curiosity led me to Human-Computer Interaction and a new way to design, bringing together problem-solving, research and an understanding of people. My work shifted from branding to UX, in a role that mixed UX, brand and marketing.
2024
HCI in Germany
A master’s to deepen my research skills. A new country meant unlearning and relearning.
Now (current)
UX Designer
Also a hobbyist digital artist and occasional visual consultant.
Next: new challenges, and real-world problems to solve through thoughtful, human-centered design.
