My Emotions Matter is an education initiative that helps individuals and teams learn Emotional Intelligence mindset and skills through workshops, courses, coaching, and consulting. They aim at reducing misunderstandings, miscommunications, and unhealthy conflicts through their offerings for both organizations and individuals alike. I have been involved in My Emotions Matter in various degrees and when they asked for my assistance in redesigning their website, I was thrilled.
The company was struggling to communicate about their work. They knew that they were doing an important job. The people they were talking to also knew that they were doing an important job. However, the details of how they were doing it and what they were exactly doing had been difficult for them to communicate. Also, since they were seeking to have more B2B transactions than B2C transactions, they wanted to present themselves accordingly. They wanted to create a website that would help them build trust and credibility while looking professional.
I was the only designer on the team. looked after the UI of the website and created the other UI elements like icons and graphs.
After the initial meeting, it was clear that finding the right tone to communicate was crucial for the business's success. And the packaging had to cater to both businesses and individuals. So that is where we focused on.
The story of MEM had to be clear and concise to reasonably impact the website's viewers. And that is what the MEM team and I focused on. Taking reference to all the documentation and marketing efforts made by the company so far, we created a clear narrative for the organization. Re-iteration of the marketing content and restructuring them helped in creating a clear differentiation between the offerings of the organization and assisted in our presentation.
The packaging of the content was the make or break. It was essential for us to nail it or risk potential clients. So thorough research was conducted, a mood board was created and style frames were explored before we settled on the final look and feel.
Research and exploration that happened in the early stages of design
The outcome was a rewarding experience. A minimal website was created with clear navigational patterns to guide the users based on their requirements. The company has seen significant growth in the quality of its leads and a noticeable improvement in its interactions with its clients. The clients have more clarity on what they want and what offerings they seek.
Working on this website came with its fair share of lessons.